The purpose of this project was to develop and propose a new identity system for the Swiss American Business Council, a Swiss company based in Chicago that aims to create and promote an active Swiss American business community in Chicago and the Midwest. Under the guidance of Marcia Lausen, the director of UIC's School of Design, we worked together over two semesters for a total of 18 weeks to create the final presentation. I served as the lead graphic designer and Lausen served as the project's art director. The goal of the project was to combine US and Swiss elements into cohesive and interesting ideas.
